Onboarding & HR10 days
The First Ten Days
New hires
A structured start: people, tools, rules and a first win, one day at a time.
Ahmed SabbaghHR & digital leader
Programmes
Each one runs in the Sanad app in Arabic or English, with daily tasks, a leaderboard and a reward for everyone who finishes.
Onboarding & HR
Led by Ahmed Sabbagh
View programme
Onboarding & HR5 days
The AI-Ready HR Team
HR teams
Using AI in HR safely: policy, data and everyday tasks.
Tarek El-Raffei, FCIPDHR & people leader
Customized for each client
Client editions for Cenomi Centers, Auntie Anne’s Egypt, Enmaa Finance, Al Qaryan Group and Dallah Albaraka
Retail & F&B5 days
Built forCenomi Centers
Five Days On The Floor
Store associates
Five minutes a day on selling in the store: the first ten seconds, asking before showing, the second item and the close. Arabic-native.
Retail & F&B5 days
Built forCenomi Centers
Sales Training for Leasing Teams
Mall leasing teams
Sales skills for the teams that lease retail space: winning the tenant, handling rent objections and closing renewals.
Retail & F&B4 weeks
Built forAuntie Anne’s Egypt
The Branch Cup
Branch vs branch
Branches compete on weekly photo tasks and three measures: order accuracy, customer rating and sales growth.
Retail & F&B5 days
Built forAuntie Anne’s Egypt
The Perfect Twist
Store staff
A short video and questions each day, plus a named customer review. Everyone who finishes is rewarded.
Finance & credit12 weeks
Built forEnmaa Finance
Credit 60
Credit and finance teams
60 daily sessions of credit analysis, mapped to the EBI Credit Analysis Certificate outline.
Ayman Ismail Abouhend, CFAInvestment & finance expert
Finance & credit4 weeks
Built forEnmaa Finance
Credit-Smart Business Development
Business development teams
Credit skills and selling skills together, so new deals are ready for credit review. In English.
Wellbeing5 days
Built forEnmaa Finance
The Five-Day Reset — Enmaa edition
All employees
The Five-Day Reset adapted for a Cairo finance team, in Egyptian Arabic.
Mohamed FawziCoach & nutritionist
Management6 days
Built forAl Qaryan Group
Lead the Crew
Frontline supervisors
Safety leadership on site: toolbox talks, near-miss reporting and leading indicators. Bring everyone home.
Dr. Abdulrahman DebisManagement trainer
Certification26 weeks
Built forDallah Albaraka
CFA Level I 180
Finance teams
A 156-day study plan for the CFA® Level I exam: 90 minutes a day, five layers of revision and three full mocks.
Ayman Ismail Abouhend, CFAInvestment & finance expert
Wellbeing
Led by coach Mohamed Fawzi
Wellbeing7 days
The Department Cup
Departments, teams of 5
Departments go head to head on steps, reading, short videos, a quiz and photo tasks. The top department takes the Cup.
Mohamed FawziCoach & nutritionist
Wellbeing5 days
The Five-Day Reset
All employees
Energy, food and sleep habits for busy professionals, one small change a day.
Mohamed FawziCoach & nutritionist
Wellbeing6 days
Before You Burn Out
All employees
Recognise the early signs of burnout and build recovery habits that fit a working week.
Mohamed FawziCoach & nutritionist
Mental wellbeing
Led by Dr. Iman El Yassaki
Mental wellbeing5 days
Calm at Work
All employees
Understand stress and anxiety at work, and build small daily habits that keep you steady under pressure.
Dr. Iman El YassakiAnxiety & trauma specialist
Fitness & movement
Led by coach Mohamed Gouda
Fitness & movement4 weeks
Fit for Work
All employees
Short guided workouts for people who sit most of the day. Mobility, strength and energy, no gym needed.
Mohamed GoudaStrength & conditioning coach
Management & leadership
Led by Dr. Abdulrahman Debis
Management6 days
Promoted to Lead
New first-line managers
The first habits of a manager: delegating, giving feedback and running the team’s week.
Dr. Abdulrahman DebisManagement trainer
Sales & commercial
Sales and negotiation with Mohamed Atallah and Dr. Abdulrahman Debis
Sales & commercial4 weeks
Commercial Skills
Sales and customer teams
Customer handling, selling methods and negotiation, taught in Arabic.
Dr. Abdulrahman DebisManagement trainer
Sales & commercial4 weeks
First Call to Signature
Sales teams
From the first call to a signed deal: prospecting, discovery, proposals and closing.
Mohamed AtallahSales & negotiation
Sales & commercial5 days
Close Your Sales Before They Sail Away
Shipping & logistics sales teams
Sales excellence for freight teams: find where deals leak, from the first quote to repeat business.
Mohamed AtallahSales & negotiation
Professional certification
Certification26 weeks
CFA Level I
Finance teams
A daily study plan with 3,790 practice questions and 115 videos.
Ayman Ismail Abouhend, CFAInvestment & finance expert
Real programme flyers
What employees receive.
Every programme comes with a phone-ready flyer in the client’s language and brand.
Made by Sanad
Fully customized videos and content
Original lessons made for each client: their language, their examples, their teams. Short daily videos with questions, all in phone format. Tap a video to play it.
Handling Customers
With Dr. Abdulrahman Debis
Arabic0:40
Rethinking How You Sell
With Dr. Abdulrahman Debis
Arabic2:07
Why Deals Sail Away
For shipping & logistics sales teams
English · captions7:13
Born in a Market
Trade, contracts and the roots of Islamic finance
Arabic5:44
Willingness Isn’t a Decision
Why daily habits beat one-off workshops
English0:39
Custom programme
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We build around your sector and your needs. 30 days is typical, longer when the target needs it.
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